CMS has provided my business with a wonderful LOGO that I get a lot of comments about. They are very helpful in getting my web site up and running.
Believe it or not, corporate identity is the root of all marketing! The purpose of a logo is to be clear and consistent with the image of the represented company. As a business naturally evolves, it is important to keep its vision clear with an up-to-date logo. It can be playful, conservative, industrial, spunky, quaint, contemporary, etc. — as long as its style aptly represents its business’ culture.
After a logo has been established, it is the standard by which all advertising and promotional materials should abide. The logo should be properly prepared in all formats necessary for different applications: press, screen-printing, vinyl, embroidery, and web.